Marketing Portfolio - Erica Kawamoto Hsu 徐菁蕾

Erica Kawamoto Hsu 徐菁蕾

Kaohsiung, Taiwan 高雄, 台灣

Photographer with a background in online media, project management, copyediting, website content management, webinars, marketing and social media

University of California, Berkeley 加州大學柏克萊分校 | B.A. Interdisciplinary Studies

Bay Area Video Coalition | Digital Marketing Certificate

Native English Speaker
Conversational Japanese
Beginner Mandarin Chinese, Taiwanese Hokkien

Adobe Lightroom, Asana, Canva, Content Management Systems (CMS), Final Cut Pro, WordPress

Partnered with Girl Geek X, an organization amplifying women in technology 科技界的女性, to document girl geek dinners across the greater Bay Area 海灣地區 for sponsors that include OpenAI, Toyota Research Institute, Bosch, LiveRamp, Bloomberg, Microsoft, Confluent, Aurora, Clover Network, Mode, Indeed, Equinix, and Intuit

Create custom images for marketing and communications 營銷和傳播 projects for organizations
Partial client list: Girl Geek X, Downtown Women’s Center, The Kresge Foundation, Westridge School for Girls, Bhava Communications, TechZulu, REACH, Women in Technology Japan, Arcade Agency Tokyo, Women 2.0
Publications: Girl Geek X, Bloomberg Businessweek, The Next Web, Forbes, BlogHer, Goop, Asia Pacific Arts, Angry Asian Man, Character Media, The Daily Muse, Women 2.0

Produced a mobile race app for The Biofreeze San Francisco Marathon powered by Fitbit, including setup of ad spots, info sections, map landmarks, messages and push notifications, and finisher badges using the RTRT.me platform
Updated content across SF Marathon, Berkeley Half Marathon, and RUN365 websites using WordPress
Shot mobile race day footage for social media 社交媒體, moderated Twitter feed, and created post-event reports using data from RTRT.me, Google Analytics, and Twitter for race partners

Privately tutored two young adult artists 美術家 with special needs 自閉症 (aged 18-31 十八歲到三十一歲) in blogging 寫博客, reading 讀, writing 寫, photography 攝影, and social media 社交媒體
Guided two artists in how to blog 寫博客 through weekly blogging lessons where we: set up blogs on Tumblr, created social media profiles, wrote bios, drafted blog 博客 copy, created and published weekly posts, and shared posts on Twitter, Instagram, and Facebook

Led social media strategy, setup, training, and marketing across all social media channels, including the WITJ Facebook page and group, Twitter, LinkedIn, and Instagram
Drove community growth, engagement, and email subscriptions by co-producing offline and online activities, such as meetups and live bilingual Twitter chats

Managed multiple localization projects across a diverse range of international languages for a leading language learning mobile app developer and provider of online audio podcast and video content
Supervised and managed in-studio audio recordings for various languages using Logic Pro
Wrote, copy edited, and proofread content; and researched and created topics and content for various language learning products
Created and delivered instructions and templates, organized schedules and target deadlines, managed changes, and finalized content and scripts for the international Ask a Teacher product

Managed company website, blog 博客, e-newsletter, and social media channels for agent representing award-winning commercial still and motion artists worldwide
Drove a 7% increase in open and click-through rates by redesigning e-newsletter, increased image visibility by updating blog 博客 design, and drove new sales and bidding opportunities by researching and targeting prospective buyers

Produced, managed, and supported new internal business initiatives, including RFI response, pitch decks, flowcharts, timelines, and international exhibitor research for fast-growing, creative entertainment marketing agency
Pitched and produced company interview with CEO of international Taiwanese exhibitor, Ambassador Theaters

Produced all social media and marketing campaigns for San Francisco photography agency specializing in events, corporate head shots, family portraits, and wedding photography
Shined the spotlight on artists’ work via creating and publishing multiple weekly blog 博客 posts, monthly email newsletters, and daily social media content
Secured multiple blog and media placements to promote launch of new brand and website by leading media outreach to 100+ media channels and bloggers

Oversaw recording and launch for 77 webcasts and 13 interactive summits, day-long online events connecting 1000s of business end-users through 45 minute webcasts presented by expert speakers followed by 15-30 minute online chats
Created a training process and led trainings for 90+ new moderators and expert speakers
Scheduled, coordinated, and managed high-profile industry thought leaders across multiple verticals
Managed all edits and approvals, and monitored live interactive summits and chat sessions

Drove successful production of 140+ webinars for a fast-growing B2B online media startup for clients such as Microsoft, Avaya, AT&T, IBM, HP, Sage, Tripwire, Citrix Online, and Oracle, from planning through execution
Built and scaled a production process with templates, workflow, and guidelines to support a 7-8x increase in production volume
Sourced, secured, and coordinated 100+ independent third-party experts and top-tier thought leaders for events
Drove and coordinated development of event topics, marketing copy, promotional collateral and speaker presentations
Organized, led, and supervised prep calls, training sessions, dry-runs, recordings, pre-calls and live events

Using Format